Bentley Names Priyanka Chopra Jonas as Global Brand Ambassador
In a move that reflects the evolving face of modern luxury, Bentley has officially named Priyanka Chopra Jonas as its new global brand ambassador.
The announcement signals a strategic alignment between one of the world’s most iconic automotive houses and a figure who embodies global influence, versatility, and contemporary elegance.
A Natural Alignment of Identity
An internationally acclaimed actor, producer, and entrepreneur, Priyanka Chopra Jonas represents a rare balance of cultural reach and individual presence.
From Hollywood to global business ventures, her trajectory reflects the same values Bentley continues to emphasize:
- craftsmanship
- innovation
- refined identity
The brand describes the collaboration as a natural fit, highlighting her ability to connect across cultures while maintaining a strong and distinct personal narrative.
Beyond the Campaign
As part of the partnership, Priyanka will appear across Bentley’s global platforms, participating in a series of curated campaigns and storytelling initiatives.
The focus extends beyond the vehicles themselves — into a broader lifestyle narrative defined by:
- heritage
- design excellence
- personal expression
Photography for the campaign is led by Greg Williams, with fellow ambassadors including Takuya Ikuzawa and Lucien Laviscount.
A New Direction for Luxury
This partnership reflects Bentley’s ongoing shift toward engaging a new generation of global luxury consumers — individuals who value authenticity, influence, and story as much as product.
It is no longer just about ownership.
It is about identity.
