Sayda WORD Hartoonian at New York Fashion Week

Sayda “Word” Hartoonian, the current Miss Armenia USA 2025, made a notable appearance during New York Fashion Week, continuing to expand her presence within the international fashion scene.

Hartoonian attended the week as a VIP guest of Fashion United Productions, joining designers, media representatives, and industry professionals across several showcases. Her presence reflected the growing connection between pageantry and global fashion platforms, where titleholders increasingly participate not only as guests but also as active figures within the fashion community.

In addition to attending events, Sayda also stepped onto the runway as a model during a separate presentation by renowned designer Giannina Azar. Known for her glamorous eveningwear and couture-inspired silhouettes, Azar’s shows regularly attract international attention during fashion weeks.

Balancing both roles - VIP guest and runway model - Hartoonian demonstrated the versatility expected of modern pageant representatives. Her participation during New York Fashion Week highlights how today’s titleholders often move seamlessly between fashion, media, and cultural representation on global stages.

As Miss Armenia USA 2025, Sayda Hartoonian continues to use major international events such as New York Fashion Week to strengthen her visibility while connecting with designers, creatives, and audiences from around the world.